No Follow Links: How and When To Use Them

24/9/2013 with

It is good to be associated to people or associations that are authorities in your line of business, but be careful with link exchanges as Google might view them negatively.


Click HERE to download the MP3 and full PDF transcript

In this Video:

00:14 – We Found These From Our Client Audit
00:27 – Set No Follow Attributes
00:46 – As An Example…
01:28 – Should Google Count These?
01:37 – Always Assign No Follow
01:49 – Have Consistent Social Media Presence
02:06 – Google Sees This As
02:21 – Social Media Can Be Used To Announce Stuff
02:55 – Your Action Steps For This Week

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In this training video, how to know whether you’re inadvertently taking part in some form of link exchange program, and the big social media mistake you must avoid.

In this video training I’ve got two tips for you which have both come out this week during our regular monthly SEO audit for our client’s websites over at

The first piece of SEO advice I’ve got for you is to assign the no-follow attribute to any link on your website that goes off to an external website that could be deemed by Google as a link exchange. Let me give you an example to show you what that might look like: we’ve got a client who’s part of a trade association and on their website they link off to that association so they can show potential prospect that they’re a trusted company and they’re associated with the right associations. On the trade association website, my client happens to be a sponsor. They do some advertising there and they support some of the trade association’s events so on the trade association website there is a link back to my client saying XYZ Company proudly sponsors XYZ Association. For Google looking at this, this could look like an exchange of links that is trying to manipulate the search results. Of course there is nothing wrong with those links being there; you want visitors to your website to be following these links, but you don’t want Google to be counting them. So to rectify that, assign the no follow attribute to those links and if you need help with those, of course contact us here we’ll get that taken care of for you.

man using a megaphone

On to the second tip and that is to be active on social media or don’t be on it at all. If someone visits your website, follows a link to your Facebook page and they find that there has not been an update there for two weeks or more then that sends out a message about your business. What’s more, if Google follow a link from your website to your social media platforms and again they see no activity there, that too sends Google a message about how much authority you have within your marketplace. What of course you should be doing is using your social media platforms to announce new content that you placed on your website. When you put a new post on your site, go and tweet about it on Twitter, put a post about it on Facebook and not only will this help you get your content out to a wider audience but when there is then some interaction- you sharing it, liking it, tweeting about it, this too shows Google that your content is interesting and that they should rank it within the search results.

So your two action steps from this training is go check your website to see if there is anything there that could be deemed as a link exchange and the second one is start to get active with your social media, or don’t do it at all. This has been James Reynolds with another SEO training, please post your comments beneath wherever you find this video, I look forward to interacting with you there.

About James Reynolds

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