Conventional thinking would dictate that you should get full credit for a 40,000 word blog post when you wrote it. You write, you get the reward. This was not (entirely) the case for Aaron Agius however when he wrote tens of thousands of words for QuickSprout.com. His name didn’t appear as the author, and he […]
TJ69 – Content Strategy: Marketing Your Business With Content People Care About and Trust ~ Dan Norris
We all know that honesty is the best policy, yet few adopt that policy like Dan Norris. Dan, most well-known as a no B.S. content marketer and the founder of WP Curve understands that in the crowded world of content marketing you need a differentiator to raise you up above the noise. There are over […]
TJ37 – Content: Distribution To Shock With Chad Pollitt
From owned media to earned media, from distribution to “shock” Traffic Jam 37 is packed full of all things content. Joining James on this week’s episode is inbound marketing specialist Chad Pollitt from content promotion agency Digital Relevance. We discuss how to avoid content shock and where it’s problem really lies, how to get your content […]
TJ36 – You-tility Marketing – Why Standing Out Online Is About Help, Not Hype With Jay Baer.
Today’s guest is a 100% “hype free” marketer. On this episode Jay Baer from Convince and Convert explains why commanding attention on the web, and in the hearts and minds of your customers is created by helping not hyping up your customers. Jay’s approach to marketing requires us to radically rethink old school practices focussed […]