This week’s episode tells a story of how a “regular pool guy” turned around a struggling business in the height of the financial down turn by writing blog posts that answered the very questions he was asked every day by his customers. This simple yet powerful “they ask, we answer” method is now taught by […]
Google has decided that it wants to give content more weight now when ranking and giving authority to websites, and with this revelation came the change in how search engine optimization strategies come to play. Now website owners need to be adding content regularly and we have just the ideas on what these could be […]
More than 120,000 slide share views is possible when your content marketing is of rock star proportions. Lee Odden of TopRank Marketing discusses the importance of instilling awesome in all your content because high quality content stands you out from the crowd and gets shared more. In this episode Lee who is the author of Optimize […]
It’s back to basics week with a recall on how Google Search works. Also featured this week is a cool new Ad position launched by Google Adwords that is sure to show prominence for your adverts. Google is the most popular search engine, but we still get asked how Google search works, so here’s a […]
Content Marketing is nothing new, companies like John Deere have been doing it for over a century. However in past few years as we move through the eras of web 2.0 and web 3.0 content marketing has resurfaced and companies both large and small are using it to catch the attention and trust of their […]
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