As the big platforms like Facebook and Google become increasingly accessible, (and therefore crowded) main stream marketing approaches are offering diminishing returns. Higher CPC’s, lower CTR’s and increasing noise are forcing the question; where else? In this episode we are looking at alternative marketing strategies and how to win traffic from unconventional sources. Greg Cesar […]
January 26, 2014 – Week 4 Summary
As James repeatedly teaches, listening to people around you will give you plenty of good ideas on how you can further improve your business. This week’s PPC news is another example of just that. Find out why the local grocer at James’ neighborhood has huge success with his clientele. Click here to watch the […]