Some twenty years ago it was easy to rank on the first page of Google. There were few websites competing for the top ten spots. Fast forward to the present, there are now millions of websites, and competition is rife. Smart marketers like Jonathan Mizel have turned to paid traffic with ever growing inventory, segmentation and targeting options available […]
Google, by far, has the greatest market share of all search engines world-wide. So, naturally it makes sense that if you want to reach people actively searching for what you offer, then you should display your wares on Google. Google has virtually limitless information about the who, what, where and when for everyone on the […]
Google Adwords has evolved into Google’s top source of revenue, and some businesses are paying very high prices for the most expensive Google Adwords. In this infographic, the top 20 keywords for the UAE are revealed. The Google Adwords service works by placing adverts at the top, bottom or beside the ordinary list of search […]
Fractals exist in every aspect of the universe, and yes, the rule works on sales and marketing too! 80% of your results come from 20% of your marketing, and of that top 20% of marketing, there’s another 20% delivering 80% of those results. Keeping track so far? If not, then here’s the rub. 64% of your marketing results […]
This week in the world of search engine optimization and Google adwords, we take a look at the most asked questions whose answers may be obvious, but it actually takes more to fully understand. So what differentiates SEO from SEM? This week in SEO Sherpa Basecamp, James explains how you can identify search engine optimization […]
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