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TJ61 – Content Syndication Strategy: How To Leverage Owned Media For Wider Reach and Authority ~ Brian Honigman

13/1/2015 with

Content Syndication is a term that heralds from broadcast television, and is the reason why shows like Seinfeld and Friends gained such wide exposure. In the same way that television networks licence their shows to other providers, you can licence your own website content to other publishers in order to increase your audience share. But […]

TJ60 – Media Buying 101: How To Maximise Your ROI From Paid Traffic with Charles Kirkland

7/1/2015 with

Since banner ads are largely ignored by consumers, you might assume that you, the marketer, should ignore them too. Whilst this is largely true, due to developments in technology giving us better insights in to our audience and more precise ways to target them, online ads in the right hands are perhaps more effective than ever before. […]

TJ59 – Google Adwords: Retargeting, Search and Display Network – How To Build A Profitable Campaign Today with Mike Rhodes

23/12/2014 with

Google, by far, has the greatest market share of all search engines world-wide.  So, naturally it makes sense that if you want to reach people actively searching for what you offer, then you should display your wares on Google. Google has virtually limitless information about the who, what, where and when for everyone on the […]

TJ58 – Social Media Engagement Strategy: How To Captivate An Audience Of Influencers With Alex Houg and Dennis Yu

16/12/2014 with

In this day and age, everybody is on social media, particularly on Facebook. A lunch doesn’t get eaten, a gym weight lifted or an aeroplane flight taken, without news of it being posted to Facebook. Real-life conversations are happening around the content that gets posted to the internet, your success online hinges on your ability to shape […]

TJ57 – How To Increase Traffic To Your Blog And Convert More Of It To Sales ~ Yaro Starak

9/12/2014 with

The dream of not having to get tied to a desk to manage your business, not having to spend long hours in a day and not having to worry about your bottomline – the lifestyle entrepreneur has it all. But what does it take to be able to do exactly like that yet earn enough […]