The love hate relationship between SEO’s and Google continued this week as Google removed keyword data…entirely! Google have switched all searches over to encrypted searches meaning users keyword searches will no longer be trackable inside Google analytics or elsewhere. Tracking what keyword searches actually bring traffic to a website just got a lot more difficult.
The update is a game changer for SEO practitioners because keyword research and tracking has now to be undertaken in an entirely different fashion. Some SEO’s commented on Search Engine Watch that the latest update was a step too far further suggesting they are ready to turn their back on the search engine.
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